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ANZ lives in your world

29/10/2009

ANZ has launched its new brand identity and positioning to support its super regional strategy and set an aspiration to develop ANZ as a people-focused, uncomplicated bank.

ANZ Chief Executive Officer, Mike Smith, said: “The ‘inconvenient truth’ for bankers is that many people don’t believe banks care about them as people or appreciate how complex their lives have become.

"Both retail and business customers throughout the region overwhelmingly said the new positioning ‘we live in your world’’ expressed what they wanted from us.

"We’re already making good progress in delivering this with leading levels of customer satisfaction, significant investments in more branches and more ATMs, and simplified products and fees.”

Source: ANZ

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