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Banks trying to connect with customers

02/11/2009

ANZ, Westpac and NAB have launched new marketing programs recently all trying to reconnect with their customers and communities.

ANZ have re-fashioned their signage with three fresh blue blobs and say "we live in your world". NAB’s advertising has promised to bring money "closer to Melbourne". Westpac chief executive Gail Kelly will present the bank’s annual profit results at the historic branch at 341 George St, Sydney as she attaempts to re-establish Westpac as Australia's "local bank". Westpac says it made mistakes by closing 500 branches in the 1990’s as well as destroying the Bank of Melbourne brand.

The big banks are trying to head off competitors such as ING Direct, Bendigo and ME Bank who say they can’t compete on price with the big four, but they can compete on service standards.

Source: Herald Sun



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