ANZ eftpos data available for free
06/07/2010
ANZ has announced the launch of an online tool that uses aggregated data from merchant EFTPOS transactions to illustrate estimated sales patterns, market share, turnover and provide insights into customer behaviour. The tool, ANZ Business Insights, has been launched as a pilot to ANZ small businesses customers in Victoria, with a national roll-out planned in the coming months.
Customers must register to use the tool. Registered users can view broad comparative benchmark data for similar businesses in their local area across common industry categories including food, clothing, consumer goods, travel and hairdressing. This information can be used to help plan for staffing, analyse changes in sales and market share and understand local industry business trends. ANZ Business Insights is available to registered users at no cost.
Source: ANZ Bank
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