Small business likes Westpac
21/06/2011
Roy Morgan Research’s Business Bank Satisfaction Update, published earlier this month, reports that micro business customers of the big banks are the least satisfied of all business customers.
According to Roy Morgan, businesses that gave low satisfaction scores to their banks did so because they felt the bank had a poor understanding of their industry, did not have a good knowledge of the business and failed to keep in touch.
Taking the overall results of the two DBM survey and the recent Roy Morgan survey, Westpac emerges as the highest-rating business bank.
In the DBM survey it had the highest satisfaction scores among micro, small and medium customers. In the Roy Morgan survey it had the highest scores among small, medium and large customers.
Source: Banking Day
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