$12m government gap boost for health funds
The Federal Government intends to launch a $12 million dollar advertising campaign in the new year to promote private health insurance gap cover schemes. Gap cover reduces the amount of out-of-pocket expenses for insured patients based on agreements between funds and doctors to limit doctors' fees. Since the government's Lifetime Health Cover Scheme, private health funds have enjoyed an increase in new memberships. The impending no-gap advertising blitz is aimed at helping private health funds retain their new customers. By the end of 2001, the government hopes the number of people taking out no-gap cover policies will jump from 60 to 80 per cent. MBF will be the first private health fund to have its no-gap cover scheme approved by Federal Government with other funds preparing similar schemes for approval.
‘$12m push for gap cover', The Daily Telegraph, 14/12/00, p 9.
Check InsureChoice's tables for gap cover plans and details.