A payments generation are coming of age
Visa's Bruce Mansfield told the Smart Cards Summit that Australians born in the late 1980's and 1990's did not focus on cash and cheques, but on mobile phones, ring-tones, PCs and Ipods. He called them “generation P” and claimed that 50 per cent of payments made by this group were “plastic payments”. He might have called them the pre-paid generation. Having been introduced to commerce through the ubiquitous pre-paid mobile phone, teenagers and young people are to be the target of pre-paid Visa card marketing.