ANZ launches property iPhone App
ANZ has followed Commonwealth bank’s lead and launched an iPhone application that gives users the ability to search for properties for sale and rent by simply pointing their iPhone at the property. ANZ Property Tracker uses ‘augmented reality’ technology and works by overlaying property information such as the current selling price, number of bedrooms and bathrooms, and sales history where available onto the real world experience of being in front of the property.
The major's head of retail marketing Paul Riley said “ANZ Property Tracker gives people the information they need from their iPhone to quickly determine if the property they are interested in is within reach, and who to talk to at ANZ to turn their property dream into a reality.” CBA's property i-app was launched at the beginning of August.
Source: The Advisor