ANZ seeks simple solutions

Brian Hartzer, the head of ANZ Bank's retail bank, is looking to upstart US banks to transform ANZ into Australia's “most convenient bank”. “The banks that have consistently outperformed are those banks that are able to answer very, very clearly [the question] ‘why should I bank with you and not somebody else?',” said Hartzer. “What we settled on is that we should differentiate ANZ on convenience and simplicity.”

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