Apple Pay makes ANZ transaction accounts popular
ANZ Bank says its recent deal with Apple to provide Apple Pay in Australia has sparked a surge in applications for transaction accounts.
ANZ chief executive Shayne Elliott said the deal with Apple was announced on April 28 and on that day, online deposit account applications were the highest on record – more than double the daily average. Mr Elliott said “that higher level [is] continuing”.
ANZ's Apple Pay microsite had 61,000 unique visitors over four days. Traffic to ANZ Bank's main website has been 6 per cent higher than average.
Source: Australian Financial Review