Banks make big promises to do better

National Australia Bank is vowing “‘more give and less take”’ in its latest advertising blitz following on from the sentiment established by the ANZ which is taking customers away from the evils of “‘banking world”’ in its recent campaign.

The consumer message is clear:, not only have banks been listening to the backlash but also they are now willing to atone and make a commitment to change. “Those advertising campaigns are making a promise and when you do that that you raise the stakes,” says Forrester Research senior analyst Steven Noble.

Noble adds that this is not just a matter of changing public perception but backing it up with staff commitment and resources and authentic customer engagement.

Source: Banking Day

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