Banks still top love-to-hate list

A website created to deal with consumer complaints, www.notgoodenough.org, has published a hit list of the companies Australians love most to hate.
The National Australia Bank heads the list as the nation's most unpopular company with the Commonwealth Bank coming in at No. 7 and St George Bank at No. 10.

The website also publishes a list of “most loved” companies but no financial institutions appear on it. Dr Fiona Stewart, who started the web site, said it receives 3,500 visits a day, making it one of Australia's most popular sites. She said the site aims to bring consumers and companies to the resolution table. At first the companies named tried to ignore the site but now more than 80 per cent respond to a weekly list of Top 10 gripes.

Bad word spreads like wildfire, Dr Stewart said, and it's something that not only prevents companies winning new customers but also leads them to lose the customers they already have.

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