BankWest vague on demand for high rate credit card
BankWest said it would not reveal demand for its new credit card with a superficially low interest rate (but with a very high rate on cash advances of 20 per cent). The bank would say, though, that it received 160,000 hits to its credit card website, and more than 5000 calls through its call centre. BankWest said it was pleased with the initial response to the new credit card. BankWest has committed to spending more than $10 million on marketing and advertising for the new credit card.