Barbara from ‘A Bank’ working for ANZ
ANZ’s television advertisement featuring Channel Seven’s City Homicide star Genevieve Morris as ‘Barbara’, an arrogant bank teller for “A Bank”, is reported to be striking a chord in the marketplace.
Advertising industry researcher house Xtreme Information says the ANZ ad was the third most played advertisement on Australian TV last week. The ANZ ad is believed to be largely directed at Commonwealth Bank customers.
ANZ’s managing director of marketing and strategy David Lindberg told the Herald Sun that the ad had generated three times the recognition they expected. Lindberg said a "material" number of people now intend to try ANZ.
Morris herself is reported as saying she feels a lot more famous as a result of the advertisement.
Source: Herald Sun