Big banks envy CBA’s lead in broking
Other big banks aim to emulate Commonwealth Bank’s achievements in online stockbroking. National Australia Bank, Westpac and St George Bank have overhauled their offerings, or are soon expected to. CommSec has a market share in stock broking of 13 per cent of turnover, almost three times that of its nearest big bank rival. Recently, CBA said it wanted Commsec to become one of the top three players in the industry.