Brokerchoice makes comparing easy

Market faxts Ltd [MFL.AX] today added to the stable of its InfoChoice brand comparison shopping sites, launching to capitalise on the growing demand for on-line share trading and deliver on its commitment to rapidly expand its activities.

The site provides investors with an opportunity to compare online brokers’ fees and services on one independent web site.

The site suits both first time and professional investors. It provides a step-by-step guide for first time-share buyers, including how to select which broker suits them best, individual fact sheets on each broker.

For the more experienced investor, also provides information on margin lending and overseas trading, as well as tools and brokerage calculators.

Market faxts managing director Christopher Gosselin said provides investors with all the vital information necessary to make an informed decision about which broker to choose in an increasingly crowded market.

“Investors need to be aware that the price of trades can range from $28 to $150 because the services vary so dramatically. All that information detailing what each broker provides for what price is now in one spot at ,” said BrokerChoice product manager Matt Haes.

Mr Gosselin said the site would be further developed to include on-line application forms, information on warrants, and details of upcoming floats, through a link to

Mr Gosselin said the company’s existing sites – , and – have together established the base for the InfoChoice brand and the product model from which additional opportunities for e-commerce will leveraged. These sites collectively receive over one million hits per month.

“The InfoChoice products marketed by Market faxts have established revenue streams and much potential to extend these. Fees are charged to brokers and financial institutions for a variety of services and InfoChoice receives a fee and commission for purchases or referrals from the InfoChoice sites,” Mr Gosselin said.

Acting as an independent infomediary, Market faxts is able to generate a loyal repeat user base willing and comfortable with purchasing online through InfoChoice sites.

Market faxts generates e-commerce revenue without any of the costs incurred by either single product e-tailers or traditional retailers.

InfoChoice websites are designed to provide impartial, comparative information and is just one of a range of InfoChoice categories where Market faxts sees opportunities to further expand, Mr Gosselin said.

“Whilst InfoChoice categories are currently focussed on business-to-consumer (B2C) commerce they are an ideal opportunity to leverage off the rapidly expanding and highly lucrative business-to-business (B2B) Internet opportunities,” he said.