Businesses market socially responsible programs
This year there are many businesses with corporate social responsibility programs. The drought has become a major focus for businesses, including ANZ, Woolworths and Coles. The ANZ announced recently that it would provide $1 million worth of cash grants for farmers in drought affected areas. Tomorrow all profits, expected to be more than $3 million, from Woolworths and Safeway supermarkets will be given to drought stricken communities. Coles has donated a minimum of $100,000 to the Salvation Army's drought appeal and promised to match the sum donated by its customers. Most big banks are now offering interest-only facilities, fee waivers and loan restructuring to customers affected by the drought. Corporate social responsibility has become a significant factor in the way big business operates during a time of crisis, and the public relations benefits help those in need.