Coles adopts hot US gift-card trend

Coles Myer is set to introduce a pre-paid gift card, one of the fastest-growing trends in US retail. The card is a special-purpose debit card which is pre-paid to a certain value. It will be linked with reward programs, including the FlyBuys scheme, and will replace paper gift vouchers by the end of this month. Initially the card will be used as a stored-value card for purchases in any of the group's eight major store brands but it has the potential to become the basis of a smartcard.

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