Comsec, Etrade and Westpac lead online broking
A recent market share report for February shows Comsec maintaining its dominant position with 615,400 online broking customers. Etrade's significant marketing spend has rewarded it with approximately 76,000 customers, while Wesptac has been by far the fastest mover by accumulating some 66,000 customers over the past 14 months.
In terms of the number of trades executed, Comsec has 6.9% of the market (online and off) with Etrade at 2.9% and Westpac at 2.4%. An interesting statistic is the number of monthly (February) trades executed given the number of registered customers. In this instance TD Waterhouse leads with Charles Schwab bringing up the rear.