CUA’s new ‘young’ website goes live
The new CUA web site was developed to appeal to a younger demographic than the credit union's traditional customer base.
“The design is very clean, which is in line with the aspirations of customers we were trying to attract,” Gee said. “These customers are in their thirties, about to get married and have kids or take out mortgages.”
Between the website and the new apps he felt CUA could appeal to this demographic “without alienating our current customer base,” many of which still prefer retail customer service.
The site devotes a lot of real estate to advertising CUA's value-added banking products such as mortgages. The website also features a re-designed login screen for CUA's online banking service.