Demand flat for GE’s Credit Line

GE Money said it would market unsecured personal loans to help people meet the cost of expensive laser eye surgery, dental work and veterinary operations. GE said that its Credit Line product had been “a very strong [product], but it's more flat as we look forward, so we're looking at leveraging the same product and infrastructure in the health-care field.” GE target segments among dentists, vets and laser eye clinics constituted about half of the health-care market for which there is little insurance. GE also said the integration of Wizard home loans was about 65 per cent complete, and that new home loan business levels were about 15 per cent higher than in 2004.

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