Diners Club card relaunching in Australia

Citibank is relaunching its Diners Club business in Australia with an advertising campaign that has a strong focus on travellers.

In February, Citibank launched a companion card arrangement, offering Diners Club members a Citibank-issued MasterCard together on the same account. It has picked up 5000 new accounts since the launch.

The head of Diners Club Australia, Richard Wilde, said there was a strong business case for charge cards at the moment. “The move to debit and charge card spending over credit shows that customers want to use their own money. The charge card proposition is that you can use your own money and earn points.”

Source: Banking Day

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