F2’s Tradingroom back, with Macquarie

F2 has moved into transactional financial services via its relaunched Tradingroom.com.au site, now backed by Macquarie. The joint venture is the latest to join the ever growing list of wealth management portals serving up market tools and information for the self-directed investor market.

Features of the service include Fairfax news and the AFR's Market Wrap, access to discounts on managed funds, margin lending, Equities research, the Dow Jones newswire service, portfolio management tools and discounts for frequent traders. Brokerage fees start at $29.95 for trades up to $30,000 are o.11% thereafter. Financial products and research are currently provided by Macquarie bank, although managed funds are sourced from 25 fund managers.

Two trends that are evident here are the development of online tools, information and financial products in the one stop financial shop. Another is the availability of previously inaccessible institutional research. Merrill Lynch HSBC now serves up its worldwide institutional research free to clients, Tradingroom serves up Macquarie research, Etrade distributes research from Sharesanalysis and Comsec has also begun to distribute its institutional news and reports to its retail client base.

Like other non – bank online financial services groups, Tradingroom's challenge will be to market itself as a wealth management / online broking service and to convince existing users of its information to transact.