Franchisees want more than money
A good work and life balance is the reason most commonly nominated by franchisees for getting involved in franchising. A study of 890 franchisees found that 31 per cent said they chose franchising to achieve more flexibility and life balance, while 22 per cent said they wanted more personal wealth. A further 15 per cent wanted more control over how they did things, 14 per cent were after job security and stability, 13 per cent wanted to achieve a personal goal and 5 per cent wanted to work with family. Greg Nathan, managing director of the Franchise Relationships Institute and author of the report, said that the results go against accepted wisdom that franchisees are only interested in making money, and “highlights the need for franchisors to look for opportunities to support their franchisees' aspirations for more flexibility”.
Source: The Australian Financial Review