Frequent flyer points lose their appeal

Qantas will devalue frequent flyer points next month. The changes will reduce the number of points needed for some short-haul flights, but make the going harder for valued long-haul flights and upgrades, the latter two perks favoured by the “true frequent flyers”. Clifford Reichlin, managing director of frequentflyer.com, says Qantas are “turning on the true frequent flyers who want to upgrade for that first-class flight to London – before that, the changes just affected mums and dads collecting points on their credit cards.” The finer detail means it will take between 20 to 40 per cent more points to qualify for reward flights on longer routes. Researchers at Fujitsu Consulting say that market research shows the perceived value of frequent flyer reward programs among card holders has fallen.

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