GE Money aims to be number one in credit cards

GE Money’s president for Australia and New Zealand Tom Gentile said banks were going the wrong way to win or keep customers. Gentile said “We see ourselves going in the opposite direction to the banks. While they're increasing fees, lifting rates and reducing the value of loyalty programs, we're coming out with cards like Clear Advantage and the Coles Myer Source card, which has the best loyalty program in the market.” Gentile said they aimed to be number one in the credit card market in Australia.