GE seeks sales driver for Source card

Myer's decision to reintroduce a private label card may pose some challenges for GE Money's payment cards business in Australia. GE has around 1.2 million Source MasterCards and more than one million Coles Myer group private label cards (sometimes known as the “Red” card) on issue, according to GE.
The Myer relationship is said to be the primary driver of one-off marketing initiatives designed to increase spending on the Source and Red cards (including extended interest free terms on defined purchases).

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