Green credentials questioned

The Australian Competition and Consumer Commission will investigate the accuracy of claims by businesses that their products are "carbon-neutral". Chairman Graeme Samuel said that the ACCC is concerned that some of the claims may be excessive as businesses realise that they can charge a premium for products and services that offer carbon neutrality. So far Origin Energy has had to pull a television ad for its GreenPower products and Saab Australia has been taken to court for promoting the idea of carbon neutral driving, however Mr Samuel believes that this may only be the tip of the iceberg. A formal accreditation scheme has yet to be produced but thirteen offset schemes have signed up for voluntary accreditation with the Department of Climate Change.

By The Australian Financial Review