ING Direct offers customers something great

ING Direct’s new transaction account, called “Orange Everyday”, will be available to existing ING customers from next month. It has already been rolled out to ING staff who are said to be enjoying its key promotional offer to pay all foreign ATM fees. Bankwest tried the same offer with their Zero account, but has recently moved to limit it because of the high cost of third party ATM charges.

ING Direct Executive Director of savings, Brett Morgan, says the free ATM access is not a promotional deal, but will remain a permanent feature of the Orange Everyday account. “We absolutely believe that we will be able to run with this in the long term. We want to become Australian consumer’s main bank, their favourite bank, so we offer them something great; they may bring their whole banking relationship to us.”

Source: The Sheet