New CBA True Rewards Partners

The Commonwealth Bank has announced the addition of new partners to its reward program, True Awards. The new partners include Hertz Car Rental, Warner Village Theme Parks, Village Roadshow and the Mirvac Group of Hotels.

Since the program’s launch just over a year ago, True Awards has become one of the largest reward programs in Australia with 600,000 members.

The rewards program industry is proving to be extremely strong with not only customers but also business partners who are reporting turnover increases when associated with a particular program. Especially those business’s who offer bonus points for customers purchasing one of their products.