Relax, airfare war not over yet
FlightChoice believes low discount airfares enjoyed over the last eight months will continue despite Impulse Airlines being subsumed by Qantas.
While the super-low fares, such as $32 one-way Sydney-Melbourne seen over recent months, are now likely a thing of the past consumers should not think fares will return to high pre-competition levels.
We believe one-way fares on major capital city routes will continue to be available for around $100, with occasional offers as low as $70.
There are still three airlines competing in the Australian domestic market and if anything, Impulse's demise strengthens the hand of Virgin Blue.
Virgin Blue has assured FlightChoice within the last 24 hours it remains as determined as ever to succeed as a low-fare operator on Australian domestic routes – the airline has just announced it will begin a new service, Sydney to Coolangatta, on June 17.
We will continue to monitor the health of airfare competition closely, showing the best discount and full economy fares available day by day.