Transaction account applications go online

A growing number of bank customers are applying for transaction accounts online rather than in branches, according to RFi.

The researcher said almost one in three account holders who opened a transaction account in the past 12 months applied for the account online. Five years ago the proportion who applied for a transaction account online was one in ten.

RFi said it was important for financial institutions to respond to this trend by making their online application processes easy to use.

Source: Banking Day

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