Virgin cuts text message price

Virgin Mobile has halved the price of text messages to 10 cents for messages between Virgin subscribers.

The cost of a SMS message from a Virgin subscriber to someone on another network remains at 20 cents, the standard SMS price among mobile providers.

While this sort of discount is common on voice calls, no other provider yet offers such a discount on SMS. PhoneChoice believes that other service providers may well soon follow Virgin's lead and introduce specials on same-network SMS messages.