Young people like CommBank youth saver accounts

Commonwealth Bank has "a clear dominance" among younger customers with about one-third of 18 to 34-year-olds nominating the Commonwealth group as their main financial institution, research by investment bank Macquarie has found.

Main financial institution is usually an indication of where a person’s daily transaction account is held.

Commonwealth targets kids, tweens and teens via school banking products and youth saver accounts. CommBank dollarmite accounts provide young customers with tokens which they can redeem for rewards.

Source: Herald Sun