Airfare war hots up over Adelaide

The airfare war has spread to Adelaide with Virgin Blue's announcement
today it will start direct flights between Adelaide and Sydney from March
1, just as the airline takes on Qantas over alleged anti-competitive tactics.

Leading airfare comparison website
believes these are great signs for competition. Manager of FlightChoice,
Cassandra Emery, said: “The winner out of all this is the long-suffering
Australian air traveller because it is more evidence that competition
is taking hold and lower airfares are here to stay.

Virgin says the decision to expand Adelaide services has been prompted
by the popularity of its Sydney-Brisbane and Adelaide-Brisbane routes.

As a start-up offer for the first nine days, Virgin is offering all seats
on flights on the route for $99 one-way, compared to more than $400 on
Qantas and Ansett. Virgin has not yet said how many flights a day will
service the route.

Virgin launched its Adelaide-Brisbane service in December and is now
offering a discount fare of $119, matched by Qantas which increased capacity
and lowered its best one-way fare from $319 to just $117.

“With Impulse's decision last week to fly direct between Melbourne and
Canberra, there is now true competition with Qantas and Ansett on most
routes between the major mainland capital cities,” Ms Emery said.

“This latest round in the airfare war show that both the established
airlines and the new players are deadly serious about their place in the

FlightChoice allows travellers to compare the lowest airfares available
from each of the four major domestic airlines, online,

For more information:
Chris Gosselin
Chief Executive Officer
InfoChoice Limited
PH: [02] 9247-6788
MOBILE: [0411] 537 830

Cassandra Emery
Manager – FlightChoice
PH: [02] 9247-6788
MOBILE: [0403] 316 534

Tim Allerton
City Public Relations
PH: [02] 9281 7272 is Australia's
leading infomediary, providing independent, comparative data for consumers
in the banking, telecommunications, investment, travel and insurance markets.