cuts confusion in the ‘Airfare War’

Australian air travellers can now shop confidently for the best domestic
airfares available with the new FlightChoice
comparison tool at leading consumer website, An easy-to-use
domestic airfare comparison chart allows users to choose from the best
airfares on offer from Qantas, Ansett, Impulse and Virgin Blue.

After two false starts, competition in the Australian domestic air travel
market is finally here to stay. The arrival of Impulse and Virgin Blue
has already seen travellers bombarded with an unprecedented array of discount
deals with Qantas and Ansett quick to take on their new rivals.

Consumers now face the same challenge they face in the banking, investment
and telecommunications markets – how to find the deal that suits them
among the myriad offers that come and go.

As with these other deregulated markets, InfoChoice provides the answers
in a way no other Australian website or publication does – providing an
up-to-date summary of the cheapest fares in one easy table, their features
and restrictions, latest air travel news and tips, and an e-mail service
that informs its members of hot deals as soon as they become available.

Cassandra Emery, manager of FlightChoice
said: “For the first time, users can go to one unbiased source to find
the best flight deals quickly, cutting the confusion and saving hours
waiting on hold with airlines and travel agents.”

Through its existing range of InfoChoice website content – BankChoice,
BrokerChoice, PhoneChoice and inFARMation – Market faxts has become the
Australian ‘infomediary' pioneer – a trusted agent providing consumers
with high quality information and online purchasing from a range of suppliers.

Mr Chris Gosselin, CEO of Market faxts, said: “FlightChoice

is a natural addition to our InfoChoice family of online content that
will help entrench our position as the premier independent consumer information
company in Australia.”

For more information:
Chris Gosselin
Chief Executive Officer
InfoChoice Limited
PH: [02] 9247-6788
MOBILE: [0411] 537 830

Cassandra Emery
Manager – FlightChoice
PH: [02] 9247 6788

Tim Allerton
City Public Relations
PH: [02] 9281 7272

is the first stage of an Australian consumer travel site drawing together
everything that makes great holidays — international flights, rental
cars, accommodation and tours. is Australia's
leading infomediary, providing independent, comparative data for consumers
in the banking, telecommunications, investment, travel and insurance markets.