Market faxts expands operations with aquisition of local Internet based consumer ratings company
The directors of Market faxts Ltd have announced their acquisition of
Internet-based market research company, Pricecheck.com.au Pty Ltd, for
an undisclosed sum.
The concept behind Pricecheck's business Ð Bizrate.com.au Ð is the independent
rating of on-line merchants and web sites of established companies. Users
of Infochoice.com.au can rate on-line merchants for their usefulness,
ease of navigation, variety and delivery of information. The results collected
will allow e-businesses to analyse, improve or fine tune their on-line
Bizrate.com.au's ratings methodology was developed by the founders of
Pricecheck.com.au Pty Ltd, Rianon Mateer and Ben Freischmidt. Aside from
the Bizrate.com.au ratings service, Market faxts will also acquire Pricecheck.com.auÕs
other valuable domain names and intellectual property, providing important
components in the development of Infochoice.
Managing Director of Market faxts, Mr Chris Gosselin, said "Bizrate.com.au
provides Market faxts with an important horizontal integration of our
business, to operate in conjunction with all of our existing Infochoice
web sites, as well as potential new revenue and profit streams".
He added, "Our new ratings service will be very useful to on-line
merchants, while also providing valuable benefits for our Infochoice users.
It will also enhance Infochoice's range of popular web-based information
services, now attracting more than 100,000 users per month".
Recently listed on the Australian Stock Exchange, Market faxts is a pioneer
in the Australian development of what is now widely described as an infomediary
– a trusted agent – providing high quality and unbiased information and
deals to consumers.
Market faxts is now operating this infomediary model under the net name
of infochoice.com.au, which provides comparative pricing and product information
Ð linking businesses with consumers on-line.
Infochoice sites cover banking and mortgage lending, share trading, agriculture
and telecommunications, with a wide range of other new services and sites
to be launched in the near future covering insurance, funds management
and healthcare. The Bizrate.com.au ratings service will be provided through
For more information:
Chief Executive Officer
PH:  9247-6788
MOBILE:  537 830
City Public Relations
PH:  9281 7272
InfoChoice.com.au is Australia's
leading infomediary, providing independent, comparative data for consumers
in the banking, telecommunications, investment, travel and insurance markets.