Market faxts Ltd forms strategic alliance with OzEmail
Market faxts Ltd's strategy to become Australia's leading supplier
of content for web sites and e-commerce portals has reached another milestone
with the forming of an content alliance with the country's most successful
internet group, OzEmail Pty Ltd.
Under the agreement, Market faxts will supply OzEmail
with content, data and tables from its own successful Infochoice website
– covering banking, share trading, telecommunications and margin lending.
Infochoice's content will be used on OzEmail's
My Finance website, and the company joins a range of other leading
internet players to sign agreements with Market Faxts for all-important
content supplies, including Altavista, Looksmart, Quicken, ninemsn, Yahoo,
the Australian Consumers' Association, News and John Fairfax's drive.com.au.
Managing Director of Market faxts, Mr Chris Gosselin, said “We
are delighted to have formed this alliance with OzEmail, as it another
endorsement of the high quality content we are creating and our corporate
strategy to become the leading infomediary in Australia”.
Market faxts is a pioneer in the Australian development of what
is now widely described as an infomediary – a trusted agent – providing
high quality information and an on-line purchasing from a range of suppliers.
Market faxts is now operating this infomediary model under the
brand name of infochoice.com.au,
which provides comparative pricing and product information on a wide range
of finance and telecommunications products – linking businesses with consumers
Infochoice.com.au sites include bankchoice.com.au, brokerchoice.com.au
and phonechoice.com.au, with a wide range of other new services and sites
to be launched in the near future, including insurance, funds management
and health care.
- Bankchoice.com.au compares
a range of lending and investment products, including mortgages, margin
lending, business loans and deposits as well as credit cards and at
provides comparative information on a variety of online brokers, their
services and fees. Other sites include marginlendingchoice.com.au, which
offers comparisons of margin lenders and phonechoice.com.au, which compares
mobile phones, plans and national and international call rates.
Content from each of these infochoice sites, as well as specially tailored
content, will be featured on Ozemail's My Finance web site.
OzEmail Pty Limited is a wholly owned subsidiary of UUNET, an MCI WorldCom
OzEmail Internet strives to provide a premium service, superior customer
support and a suite of value-added benefits to help Australians access
the full potential of the internet.
In 1999, OzEmail Internet was voted Best Overall ISP by Internet.au magazine
for the second year running.