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"Bankwest has been an important part of the community for more than 100 years and has become a truly national brand built from a strong Western Australian presence. Bankwest's growth and strength was recognised earlier this year with the Australian Financial Review Smart Investor Blue Ribbon Award for Bank of the Year 2008 . Bankwest is focused on understanding customers’ needs and providing market leading products. In 2007 Bankwest launched its Happy Banking campaign in an effort to improve customer perceptions of the banking experience. This new approach to banking combined with our award-winning products is evidence of our commitment to deliver a challenger brand for our customers" More
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