GE Money switches shingles

GE Capital will replace the signs out the front of 117 branches this week to coincide with a new television advertising campaign to promote its new consumer finance brand, GE Money. GE Money’s shopfronts used to be those of the low value and high cost financiers Avco and Household International. GE will give the facades a facelift and upgrade the interiors which Gentile once described as having the appeal of a dentist’s waiting room. Tom Gentile, chief executive of GE Money in Australia and New Zealand said it would signal a phase of rapid organic growth. Gentile said GE planned new credit cards and mortgages. Gentile would not comment on GE’s interest in buying Australian Financial Investments Group, the parent of Wizard Home Loans.

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