uno: A major disruption or all hype?

A new online service called uno offers consumers the opportunity to broker their own mortgages. The company suggests that its entry into Australia is as important as other great changes in the home loan market of the last forty years, like deregulation in the 1980’s and the rise of mortgage brokers in the 1990’s.

By comparing and shopping around on a comprehensive comparison site like, consumers already have a great deal of power in their hands. uno may prove to be more hype than actual disruption.